The campaign’s message is based on the belief that concertgoers don’t need to do drugs—particularly MDMA. The campaign is really trying to imprint in festival goers heads the side effects and risks of MDMA or “Molly”.
“Our message to concertgoers is simple: The Electric Zoo experience is exceptional and worth being present for,” Made Event founders, Laura De Palma and Mike Bindra, said in a joint statement. “Molly can cause you to not only miss the moment, alienate your friends and have an overall adverse and unpleasant experience…but can also make you sick and can even be fatal. Fans will experience how great it is to “Come to Life” at our concerts from lights, sounds and crowds,” the statement continued.
To validate your wristbands to get into Electric Zoo every festival goer must watch the two-minute “The Molly” video. This is their way of really trying to push the message.
“Emmy Award-winning writer and creator of the TV series Dexter, James Manos, Jr., created, wrote and directed the video alongside his 19-year old daughter, Ellie Manos. “Ellie represents the target audience and she’s been to EDM concerts and seen the behavior of her peers on Molly. She was the perfect partner to help me write the spot,” the elder Manos said. “This is a really interesting and volatile time of life for teens and young adults, and I was up for the challenge of crafting the right tone, manner and overall approach to creating a PSA that would have a net positive influence in their behavior and lives, in an entertaining and authentic way,” Manos added.”
Below is the video.
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