Drai’s Beach Club and Night Club is expected to have its grand opening on Memorial Day weekend and the venue may change the way people party in Las Vegas with a true 24 hour approach. The venue is 11 stories above the Las Vegas strip as a part of The Cromwell (formerly Bill’s Gamblin’ Hall and Saloon).
This blend of accomplished artists and energetic upstarts will be showcased within an immersive 24-hour musical environment at Las Vegas’ only rooftop pool and deck with outdoor and indoor clubs, as well as an after-hours basement venue that will cater to more underground sounds. Soifer said Drai envisions providing a unified experience encompassing three distinct parties going from sun-up to dusk back to dawn.
A majority of Las Vegas clubs close at some point but it sounds like Drai’s will let people party non stop in one of its venues!
The list of resident artists will feature: Eric Prydz, Adventure Club, Showtek, DVBBS, Arty, MAKJ, 3LAU, Sidney Samson, 12th Planet, Quintino, Ummet Ozcan, Borgeous, VINAI, HELENA, DJ Irie, Sick Individuals and Project 46.
Besides Prydz, the other artists are pretty well known amongst devoted dance music fans but not the typical DJ Mag Top 10 that most major nightclubs try to attract. It’s great to see a venue going for the experience factor, not just relying on the most popular music.
“Victor’s philosophy was that he wanted the club to be the superstar, and he never really wanted one DJ to be bigger than the overall experience,” Alex Soifer, Drai’s talent buyer, told Billboard exclusively. “We really wanted to surround ourselves with people who are at pivotal points in their careers. We wanted to target acts who are relevant today and will be even bigger in the future.”
The venue will feature production design by Stephen Lieberman’s SJ Lighting, the same person behind Electric Daisy Carnival, Ultra Music Festival and many other venues and events.