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Electric Daisy Carnival

May 24, 2015

EDC New York 2014 Generated Close to $34 Million for Local Economy

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Written by: Suzanne Welker Jurgens

The two-day Electric Daisy Carnival (EDC), New York held last year at MetLife Stadium during Memorial Day Weekend 2014 pumped $33.9 million into the New York/New Jersey economy, according to an economic impact report released today by Beacon Economics, LLC. The news of the impressive fiscal impact comes just as the 4th Annual EDC New York makes its return to MetLife Stadium on Saturday, May 23rd and Sunday, May 24th, 2015.

The study*, commissioned by Insomniac revealed:

  • Festival attendee spending accounted for an economic output of $16 million while festivalgoers’ direct spending totaled at $12.3 million.
  • Almost 40 percent of attendees traveled from outside the metropolitan area just for the event, accounting for an estimated 11,800 hotel room nights alone and generating $1.8 million in accommodations.
  • Half of visiting fans also decided to stay additional days in the area to spend time at local attractions.
  • Additionally, guests spent more than $6.5 million on food and beverage, $1.5 million on transportation and $2.4 million on entertainment and retail spending.
  • Insomniac spending was responsible for $18 million of fiscal impact – excluding talent costs.
  •  Last year’s event hosted a sold out crowd of approximately 100,000 festivalgoers throughout the two-day show, attracting both local residents and visitors from all over the world. 96 percent of guests said they would highly recommend others attend EDC New York.
  • $33.9 million economic output created by EDC New York increased labor income for workers in the New York area by $16.5 million and supported the equivalent of 321 full-time jobs.
  • The festival also created an estimated $2.6 million in tax revenue for state and local government, which is enough revenue to support a year’s salary for more than 34 full-time teaching positions at New York public schools.

“It’s very important to me we make a positive impact on the areas that surround our festivals. This will be our fourth EDC New York, and through the support of our fans, we’ve been able to contribute $33.9 million to benefit local communities. I’m very excited to return to MetLife Stadium for yet another incredible journey.” – Pasquale Rotella, Founder and CEO of Insomniac.

“As both an area resident, and the representative of businesses in our region, I have personally seen the positive impact the Electric Daisy Carnival has on the local economy. Immediately following last year’s Electric Daisy Carnival, we surveyed our member hotels, which were very pleased that occupancy rates were so high, especially during what ordinarily is an economically slow holiday weekend in our region.  The local business community is looking forward to this year’s Electric Daisy Carnival.” -Jim Kirkos, President & CEO of the Meadowlands Regional Chamber and CVB

“The presence of a major event like this one can have a significant impact on a local economy. In the case of EDC New York, a high proportion of attendees come from outside the area and spend on local goods and services. That money isn’t taken from other parts of the local economy, it’s a true boost to the aggregate wealth of the area.” – Beacon Economics’ Founding Partner Christopher Thornberg

In addition to EDC NY’s economic impact on the tri-state area, Insomniac’s Charitable Giving Initiative donates $1 per ticket transaction and $10 per guest list attendee to charitable organizations in the local communities where the festivals are held. This year, Insomniac is proud to announce partnerships with City Green, a non-profit organization dedicated to helping establish urban farms and gardens in northern New Jersey, and A Broader Way Foundation which offers girls from urban communities an outlet for self-expression and creativity through arts-centered programs. In the past two years, Insomniac has donated over $200,000 to local and regional organizations following EDC New York.

The 4th Annual EDC New York will return to MetLife Stadium on Saturday, May 23rd and Sunday, May 24th, 2015 featuring over 70 of the top acts in dance music. For tickets and updated festival information, visit NewYork.ElectricDaisyCarnival.com.

 

EDCNY2014 Infographic

* Beacon Economics used data provided by tens of thousands of attendees via a comprehensive survey and input issued by Insomniac.



About the Author

Suzanne Welker Jurgens
Suzanne Welker Jurgens has been involved in the publishing world for over 12 years. She has worked at several business technology magazines such as Business 2.0 and The Industry Standard, as well other magazine titles such as Allure, Yoga Journal and Dwell. In 2012, Suzanne decided that it was time to marry her passion of music with her extensive experience in media and jumped feet first into developing schulzarmy.com. When she is not helping break the latest Schulz Army and The Scene is Dead news, you will find her at events waving the Schulz Army flag and passing out "Down the Rabbit Hole We Go!" wristbands. Suzanne is also part of the TranceFamily SF team and helps out at local trance events hosted by Sondra Productions and Phoria Events.




 
 

 

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